The Best Brands

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Valley View

Deals

Valley View - WI Valley View Mall is a premier shopping destination that is located in La Crosse, Wisconsin. Shop your day to day needs like affordable clothing, home decor, jewelry, and childrens clothing. Explore top brands including Dick’s Sporting Goods, Zumiez, American Eagle Outfitters, Maurices, Torrid, JCPenney, Barnes &amp; Noble, Raising Canes, Panda Express, and more.

Sales and Promos

New Arrivals

Hurry in and take up to 50% off on women's boots in store for a limited time.

Some restrictions may apply. Offer details and dates may vary by location. See store for details.

Up to 50% Off Women's Boots

Famous Footwear was founded on a simple idea: that everyone deserves to feel the joy that comes from a new pair of shoes. Across the U.S., Canada, and online, we help families stand a little taller by delivering the styles they want from the brands they love. From favorites like Nike, Vans, and adidas, to Crocs, Birkenstock, Timberland, Dr. Martens, Converse, and more, whatever your style, Famous will have you feeling on top of the world. Because that Famous feeling is for everyone.

Famous Footwear

Shop in-store and get up to 50% off select clearance styles. 

Extra discount taken off already-reduced clearance price on select styles. Discount taken off closeout price. Excludes watches, protection plans and previous purchases. Interim markdowns may have been taken. Cannot be combined with any other offer. Promotions, prices, styles, and availability may vary by store and online. See Jewelry Expert in-store or chat with an Expert online for details. Offer valid through 11/08/26.

Up to 50% off Clearance

The store for diamonds and jewelry. Every diamond is hand-selected to match beautifully and must pass exacting quality standards. Kay is diligent about the quality of our craftsmanship. We take the time to ensure the diamonds in your jewelry are well matched to one another. Because we import more diamonds than any other company in the United States, we can offer you the largest and finest diamond selection at the best price.

Kay Jewelers

New looks just for you! Stop by and shop!

Fresh Out the Box

Zumiez is a leading speciality retailer of apparel, footwear, accessories and hardgoods for young men and women who want to express their individuality through the fashion, music, art and culture of action sports, streetwear and other unique lifestyles.

Zumiez

For chill nights and casual days out. New sweatshirts are here to keep you warm. Stop by and shop in store today!

Play it Cozy

Torrid is the best-loved clothing destination for curvy women across North America. Designing for sizes 10-30, the brand is obsessed with offering the perfect fit= and over 3 million active customers have found theirs at Torrid! Premium quality. Total versatility. Right-this-minute style. All offered in mid and plus sizes at over 600 physical stores across the US and Canada (and of course at torrid.com!)

Torrid

Better hurry! Shop in-store and get a $10 bonus card with every $50 in gift cards purchased.

Spend $50 on gifts cards, get a $10 bonus card. Offer valid in any maurices store until January 16, 2027. No coupon needed in stores. For online purchases, bonus coupon will be sent to the email address used for online order. Offer will not be re-issued if lost, stolen or destroyed or with return/refund of merchandise. $10 bonus coupon redeemable in stores and online toward a purchase December 26, 2026 through January 16, 2027.

$10 Bonus Card With Every $50 in Gift Cards Purchased

maurices is a women's specialty retailer offering sizes 0-26. Founded in 1931, the chain comprises more than 900 stores in the U.S. and Canada. At maurices, it’s all you, all the time. For work or play, you’ll find styles that fit the many versions of you. maurices is your source for the best fashion and value of the season.

maurices

Discover wear-everywhere boots made to keep up with busy days, weekend plans, and everything in between.

Meet Your New Favorite Boots

Shop in-store and receive $100 off purchases of $250 or more. 

*Present this promotional offer in any maurices store now through November 21, 2026, to receive $20 off a purchase of $60 or more (up to $99.99), $35 off a purchase of $100 or more (up to $149.99), $55 off a purchase of $150 or more (up to $199.99), $75 off a purchase of $200 or more (up to $249.99), or $100 off a purchase of $250 or more excluding taxes, shipping and handling. Offer not valid on discounted items, charity items, previous purchases, existing special orders, or the purchase of gift cards or e-gift cards. Offer may be used with maurices Credit Card discount and mRewards but cannot be combined with mCash or any other promotional offers or discounts. Discounts and rewards points given at the time of purchase will be deducted from returned merchandise. Not redeemable for cash or cash equivalents. Void if reproduced, sold or transferred. Limit one use per transaction.

$100 off Your Holiday Haul of $250 or More

Shop in-store and get an extra 5% off on qualifying purchases when you use the Zales credit card. 

To redeem in-store: See Jewelry Expert for full details. Offer can be combined with storewide promotions. Cannot be combined with promotional financing plans, other coupon or credit promotion. Offer excludes select Citizen and Bulova timepieces, Casio, Frederique Constant, Movado, Shahla, Tissot, specially priced items, clearance, closeouts, pre-owned watches, pre-owned jewelry, customized items, Diamond Events, Custom Design and Restoration Events, loose stones, repairs, protection plans, and prior purchases. Offer excludes certain new items, designer brands and licensed or exclusive collections. Promotions, prices, styles, and availability may vary by store and online. Valid 10/8/26 - 11/8/26.

Extra 5% off on Qualifying Purchases When You Use the Zales Credit Card

As the largest jewelry retailer in North America, Zales stores sell more diamond jewelry than anyone else.  In addition to diamond fashion jewelry, we offer gold, cultured pearls, and an extensive bridal collection.

Zales

Don't wait! Shop in-store and take an extra 30% off select clearance.

Offer valid October 19 - November 6, 2026 at 5:59 AM CST. Off sale price on select items. Interim markdowns may have been taken. Excludes protection plans and prior purchases. Offer cannot be combined with any other offer or coupon. Promotions, prices, styles, and availability may vary by store and online.

Extra 30% off Select Clearance

Well priced, private-label casual clothing, accessories and footwear.

American Eagle Outfitters

$8 - 15 minutes 
$10 - 20 minutes 
$12 - 30 minutes 
$22 - 1 hour 
BUY 5 - Get 1 Ride Free!


Hop on and take a spin! FPR Animal rides has new models available right next to Bath &amp; Body Works.

Animal Rides

With an excellent depth of book selection, competitive discounting of bestsellers, and comfortable settings, Barnes &amp; Noble is the excellent place to browse for your next book.

Barnes & Noble

Black Widow Tattoo Co. – An award-winning tattoo studio with over 18 years of experience, delivering exceptional artistry and unforgettable tattoos.

Black Widow Tattoo Co. 

Opening soon! Finally, family entertainment reminiscent of the good ole days. Affordable and awesome! We have the newest games along with the arcade staples of old. If your game is prizes, we have you covered with the most enticing prizes possible, far above the competition.

Castlecade

ChinaMax

Claire’s is a global brand powerhouse for self-expression creating exclusive curated and fun looks for all ages. Every girl is special and powerful and our goal at Claire’s is to inspire and empower girls to express their own unique style through our wide range of jewelry, hair, cosmetics and fashion accessories. 

Claire’s is THE place to get pierced.  We’ve pierced over 100 million ears worldwide.  Our highly trained specialists will ensure that your piercing experience is truly exceptional.

Whether you are getting pierced or picking out the perfect accessories for a special celebration, Claire’s will make it special.  
Claire’s…We make memories.

Claire's

<img src="https://cdn-files.eu.placewise.com/f/CISJPRDoDBoVY21zX2lubGluZV9hdHRhY2htZW50IhZjNnpBaERwU2VWR2RjZUZJazYyOUR3OKqP11mg8fh5XbxvdwcQNQcx69eY"> Coulee Scrubs is a locally owned and operated shop dedicated to helping healthcare professionals look and feel their best. Located in Suite 115 at Valley View Mall, Coulee Scrubs offers a wide selection of comfortable, stylish scrubs for men and women, along with compression socks, orthotic shoes, stethoscopes, scissors, badge reels, gifts, and other medical accessories. With a focus on great prices, personal service, and a rewarding shopping experience, Coulee Scrubs is your local destination for workwear and healthcare essentials.

Coulee Scrubs

<img src="https://cdn-files.eu.placewise.com/f/CISJPRDoDBoVY21zX2lubGluZV9hdHRhY2htZW50IhZLdURCX1dyaF9fTUhlVEN0TllBaEFRON-_801_mFn2jvNaDUMli-6zCxOs"> The Venue is home to Crossway Church, the Coulee Region Gospel Choir, and the Good News Singers. The choirs will host concerts throughout the year, and Crossway Church will hold Sunday services at 10:30 AM.

Crossway Church at The Venue

<img src="https://cdn-files.eu.placewise.com/f/CISJPRDoDBoVY21zX2lubGluZV9hdHRhY2htZW50IhY5WmRVSERnUC04UXpJX1BUMVRIMmR3OLDXjFUmXJ8Zvf-51pwKVHxtctoL"> <h4 class="ql-align-center">Dress Society</h4> Elegant destination for evening wear, tuxedo and suit rentals and sales, plus prom and homecoming attire. Proudly serving the Coulee Region and Driftless Area with timeless style and personalized service.

Dress Society

GNC sets the standard in the health and nutrition industry by demanding truth in labeling, ingredient safety and product potency, all while remaining on the cutting edge of nutritional science. General Nutrition Centers is the world's largest company of its kind devoted exclusively to helping its customers improve their quality of life.

30 days with receipt, but see store for complete details.

GNC Live Well

<img src="https://cdn-files.eu.placewise.com/f/CISJPRDoDBoVY21zX2lubGluZV9hdHRhY2htZW50IhY0M04xSkM3Q1pid1FsWHZuSEZsTTNROKXO2FAlnCC4ZMIHRCV4bCbpNz4G"><h4 class="ql-align-center">Grimzlow,ETC</h4> Welcome to Grimzlow, where we specialize in creating minimalist and modern balloon decor suitable for all ages and life events. From birthday parties to family gatherings, we bring magic to every celebration.

Grimzlow,ETC

It’s trampling old notions of full-service dining. Warming lamps and steam tables lie smashed in its wake. At HuHot, diners customize their own meals by choosing from dozens of fresh vegetables, meats, noodles and sauces. Even as you read, the empire expands.

HuHot Mongolian Grill

A Helpful Smile in Every Aisle 
Hy-Vee is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Its slogan, "A Helpful Smile in Every Aisle," expresses the foundation of the company's operating philosophy.

Near HuHot and Valley View Nails (The old Sears)

Hy-Vee

J. C. Penney Company, Inc. (NYSE: JCP), one of the nation’s largest apparel and home retailers, combines an expansive footprint of over 860 stores across the United States and Puerto Rico with a powerful e-commerce site, jcp.com, to deliver style and value for all hard-working American families. At every touchpoint, customers will discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of approximately 95,000 associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money and effort. For additional information, please visit jcp.com.

JCPenney

JCPenney Beauty

Our Promise to You: 
Life is Hectic enough. Your salon experience should be an escape. By focusing on you and what you need to make life easier, we’ll work to create a color, cut or style that provides versatile options. When you shine, we shine!

JCPenney Styling Salon

Kobe Japan Steakhouse

LaCrosse Escape Room's Second location!

Escape rooms are a new type of interactive adventure game in which people are locked in a heavily themed room with other participants and have to use elements of the room to follow clues, solve puzzles, crack codes, and escape the room within a set time limit.

The perfect activity for:

FRIENDS AND FAMILY

GAMERS AND ENTHUSIASTS

<h3 id="yui_3_17_2_1_1664026147158_241">TEAM BUILDING AND CORPORATE</h3>

<h3 id="yui_3_17_2_1_1664026147158_243">TOURISTS AND VISITORS</h3>

<h3 id="yui_3_17_2_1_1664026147158_245">COUPLES AND DATE NIGHT</h3>

<h3 id="yui_3_17_2_1_1664026147158_247">MOMENTS AND CELEBRATION</h3>

Space 131 next to Foot Locker and across from Tradehome Shoes

La Crosse Escape Room

<img src="https://cdn-files.eu.placewise.com/f/CISJPRDoDBoVY21zX2lubGluZV9hdHRhY2htZW50IhZoMTBpN3dZZHJNLXIyMXBocElyNUlROJKNk1lO5WJXVKZlEzF7b7NvhkHi"> <h1 class="ql-align-center">La Crosse Winter Farmers Market at Valley View Mall 🍎🥕</h1> We are excited to welcome the La Crosse Winter Farmers Market to Valley View Mall! Starting in November, shop local all winter long and discover a variety of locally grown, made, and produced goods—all from the comfort of Valley View Mall. The Winter Farmers Market will take place every other Saturday from November through April, from 9:00 AM–1:00 PM. <h5 class="ql-align-center">2026–2027 Market Dates:</h5>🍂 November: 14 &amp; 28🎄 December: 12 &amp; 26❄️ January: 9 &amp; 23❤️ February: 6 &amp; 20🌱 March: 6 &amp; 20🌷 April: 3 &amp; 17 📍 Valley View Mall3800 State Road 16, La Crosse, WI Come support local farmers, makers, and vendors while enjoying a fun community shopping experience. Shop local, support local, and spend your Saturdays with us at Valley View Mall! We can’t wait to see you at the La Crosse Winter Farmers Market!

La Crosse Farmers Market

<img src="https://cdn-files.eu.placewise.com/f/CISJPRDoDBoVY21zX2lubGluZV9hdHRhY2htZW50IhZDRUVGRzFGQ01hUjJSVlNtbThkQXlBON289VNhT_xAohHnu7Ll4wxbD2XK"> <h4 class="ql-align-center">Lax Cornhole</h4> Looking for a fun, family-friendly activity no matter the weather? 🌽🎯Lax Cornhole has you covered! Whether it’s freezing cold, blazing hot, or pouring rain, you don’t have to miss out on the fun. We now offer indoor cornhole games so you can play comfortably year-round. Grab your friends and family and come toss some bags with us—rain or shine!

Lax Cornhole

Visit the Management Office to learn about short or long term leasing opportunities, including carts, kiosks and in-line spaces, provide feedback about your experience while visiting the center, request security assistance or directions. Note: Management Office hours are 9am-5pm and closed Saturday and Sunday.

Management Office

Massage by Ying

Mister Car Wash

Between Francesca’s and Best Buy Mobile

Mystic Treasures

<img src="https://cdn-files.eu.placewise.com/f/CISJPRDoDBoVY21zX2lubGluZV9hdHRhY2htZW50IhZ0NXVjWUZmNWRiRGhvOFE5emYtSUFROOK7llbVs9Pvrww7JbD1Cyt5MlVM"> More than a selfie studio. PICS is a flexible photo + content studio with rotating immersive sets for: <ul><li class="ql-align-center">Photographers</li><li class="ql-align-center">Content Creators</li><li class="ql-align-center">Families</li><li class="ql-align-center">Brands</li><li class="ql-align-center">Birthday Parties</li><li class="ql-align-center">Creative Events</li></ul> Whether you're shooting client sessions, creating social media content, or celebrating something fun PICS is designed to make content easy. <ul><li class="ql-align-center">Rotating Sets</li><li class="ql-align-center">Refreshed Seasonally </li><li class="ql-align-center">Bring your own photographer OR use your phone</li><li class="ql-align-center">Walk-in-friendly</li></ul>

Pics Selfie + Photography Studio

PopCon

Hand rolled and twisted pretzels made to order in a variety of flavors. A variety of toppings and sauces as well as soft drinks are available.

PretzelMaker

<img src="https://cdn-files.eu.placewise.com/f/CISJPRDoDBoVY21zX2lubGluZV9hdHRhY2htZW50IhZ3cmFYMFB4ZjZTaFNTb2N2MXBobVN3OMr72FA1_NrsOXLYOTpVGZUvSUpo"><h6 class="ql-align-center">Rustic La Crosse is an artisan retail creative studio &amp; gallery. We blend Amish furniture, heritage craftsmanship, curated décor, and hands‑on creativity to support local artists and makers.</h6>

Rustic

<img src="https://cdn-files.eu.placewise.com/f/CISJPRDoDBoVY21zX2lubGluZV9hdHRhY2htZW50IhY1LTdmeUFac3dBV3JZLVF5OVJnWV9BOKmFqEbqMCLZooZSXaK92JefHuyM"> Sean Philip Bridals welcomes you to our Pemberley-inspired boutique, located in Valley View Mall. For over four years, we’ve been making bridal dreams come true with personalized service and unforgettable gowns. Our dedicated team is here to ensure you feel confident, radiant, and truly ecstatic about your dress. Darling, you belong here.

Sean Philip Bridals

<img src="https://cdn-files.eu.placewise.com/f/CISJPRDoDBoVY21zX2lubGluZV9hdHRhY2htZW50IhYtaHJpS3EzOHI2R3JiQUhndE4yR3F3OKK49VOoE37veByzK2AixIx7cSQr"> <h3 class="ql-align-center">Sole Brothers</h3> Resale store featuring Retro Jordans, Nikes, and many more sneakers, plus caps and streetwear accessories.

Sole Brothers 

Unique, fun and trendy gifts and novelties.  The selection includes licensed merchandise from movies, television and music.  Also offering gag items, "Over the Hill" products and a variety of unique lava lights and glow-in-the-dark novelties.

Spencer's

Barnes &amp; Noble Cafe provides a selection of refreshments by Starbucks

Starbucks

"Enjoy Life - Feet First"

Tradehome Shoes is a full-service, industry leading retailer of premium footwear for the entire family.

Check us out on:

<a href="http://facebook.com/tradehomeshoes1921">Facebook</a>

<a href="https://www.instagram.com/tradehomeshoesofficial/">Instagram</a>

<a href="https://tradehome.com/">W</a><a href="http://tradehome.com">ebsite</a>

Between Visionworks and The Children’s Place

Tradehome Shoes

<img src="https://cdn-files.eu.placewise.com/f/CISJPRDoDBoVY21zX2lubGluZV9hdHRhY2htZW50IhZVeGdINzlEMWl5a0pyblJnMllQZy1nOMb31k4WUeD12iSIBHuaXpIpbJ_G"> Established in late 2023, UAKE Dance Academy is a volunteer-driven organization dedicated to sharing the art of Hmong dance with our community. Bridging diverse traditional roots with modern pop influences, our dancers showcase the dynamic evolution of Hmong dance today. While our mission is to inspire the community and preserve Hmong culture, UAKE is also a space where lifelong bonds and connections are formed.

Uake Dance Academy

Make this the place to come together. Plan you event with Valley View Mall. Your event could be a corportate meeting, job training, or a special event etc.. whatever the event, this is the perfect location.

Valley View Event Room

Valley View Nails & Spa

Wild Child Indoor Playground is a space for children ages 10 and under to play and socialize in a safe, clean environment. Not only will children get to interact, but caregivers will be able to relax and socialize with one another too.



Hours of Operation:

Monday - Friday 9:00am to 6:00pm

Saturday - 10:00am to 6:00pm

Sunday - 10:00am to 6:00pm